Digital help for businesses that need things done properly.
Websites, automations, AI help, and digital problem-solving for small businesses, freelancers, and independent brands.
Based in Ely. Works with businesses everywhere.
No bloated retainers. No buzzword soup. Just useful digital work that helps your business run better.
Websites
New websites, landing pages, redesigns, and fixes. Built to work, not just look nice.
AI & automation
Practical systems to save time, reduce manual work, and improve how your business runs. No hype.
Digital problem-solving
The in-between jobs that don't fit neatly into a package but still need sorting. That's fine — let's sort them.
Usually, it starts with one of these.
Our website looks dated
We're doing too much manually
We need something built, but not a full software company
Our digital side is a bit of a mess
We want to use AI, but properly
We just need someone who can sort it
Things I've built (and actually work)
These aren't demos — they're real products I've designed, built, and run.
Madlows
Marketplace for modified cars built around listings and community.
Platform build • UX • growth-focused structure
HomeStretch
Digital product simplifying the house-buying journey.
Product design • UX • structured journeys
Ely Work Collective
Modern coworking space website designed to attract freelancers and small businesses.
Website build • local business • conversion-focused design
No bloated process. No mystery.
Some projects need a full build. Some just need a sharp pair of eyes and someone to get on with it. Either way, I keep things simple: understand the problem, work out the best fix, then build something useful.
"Working with Axle Digital was straightforward and stress-free. They understood exactly what we needed and delivered it."
Got something half-finished, broken, overdue, or vaguely annoying?
Send it over. Whether you need a website, an AI workflow, or just someone to untangle a digital headache, I'm happy to take a look.